Training: Design thinking

$209.00
$252.89 incl. vat
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duration: 5 hours |

Language: English (US) |

access duration: 90 days |

In Onbeperkt Leren

Details

Design thinking is a customer-centric approach to determining how best to meet customer needs. It is a way of innovation centered around people. It helps to arrive at relevant, original and creative solutions. The "Design thinking" principle contains a number of ingredients: knowledge of human behavior, experimentation, prototyping and learning from mistakes. You learn to look at challenges from a different perspective, to collaborate and to step out of context, always keeping stakeholders in mind. Design thinking assumes that you can make a difference and have a positive impact on organizations, products or services. Whether it concerns developing a better customer journey or addressing a new target group for your product or service.

In this training you will learn, i.e.:

  • Creating a customer journey map, a customer-centric problem solving tool that can enable you to brainstorm effective solutions to key customer pain points.
  • How to recognize and prioritize specific actions to improve your customer focus while avoiding common mistakes.
  • Design thinking strategies, including how to reframe problems, how to brainstorm solutions, and when to use prototypes.
  • How to translate data into actionable insights and define opportunities through tools, such as mapping experiences and affinity clustering.
  • Prototyping and testing in order to iteratively develop solutions more efficiently with stakeholders.

This course was developed with subject matter provided by PDD. (www.pddinnovation.com)

Result

During this training, you will be introduced to the theoretical principles of the Design thinking. As a result, you will look at challenges with a different mindset.

Prerequisites

No specific prior knowledge is required for this training.

Target audience

Project Manager, Manager, Team Leader

Content

Design thinking

5 hours

Design Thinking for Innovation: Stakeholder Engagement

Design Thinking for Innovation: Stakeholder Engagement

Design Thinking for Innovation: Defining Opportunities

Design Thinking for Innovation: Defining Opportunities

Design Thinking for Innovation: Brainstorming and Ideation

Design Thinking for Innovation: Brainstorming and Ideation

Design Thinking for Innovation: Prototyping and Testing

Design Thinking for Innovation: Prototyping and Testing

Exploring the Relationship between UI/UX Design

User-friendly apps are more than just a pretty user interface (UI). They ensure the user experience (UX) is pleasing. People expect interacting with a digital product, be it a smartphone, laptop, or tablet, to be a friction-free, pleasurable experience. By understanding the relationship between the UI and the UX, your company can provide just that.

In this course, you'll explore UI/UX design and how together, they result in user-pleasing apps with effective user interface design. You'll learn about the key trends in UX and UI design and principles. Finally, you'll discover how to evaluate the emotional impact of user experience.

Building a Culture of Design Thinking

The main aims of your organization’s product or service is to help your customers achieve a specific goal or overcome a problem. This is where the concept of design thinking comes in. Design thinking is a customer-centric approach to determining how best to meet customer needs.

In this course, you'll explore ways to develop customer focus to help you define problems. You’ll explore design thinking strategies, including how to reframe problems, how to brainstorm solutions, and when to use prototypes. You’ll also identify best practices for user testing, as well as for and gathering and reviewing feedback for effective problem solving.

Exploring Customer Journey Mapping

To understand the different feelings and cognitive processes a customer undergoes when dealing with your organization, you need a tool that can document every step of their experience. Customer journey mapping is one such tool, and is essential in helping you understand customer needs and define problems highlighted by their experiences.

In this course, you’ll discover how to create a customer journey map, a customer-centric problem solving tool that can enable you to brainstorm effective solutions to key customer pain points. You’ll also explore how to recognize and prioritize specific actions to improve your customer focus while avoiding common mapping mistakes.

Achieving Customer-centric Design with User Personas

Your organization depends on its ability to win every customer interaction. User personas – detailed descriptions of archetypal end users – are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want.

In this course, you'll learn the essential elements of user personas and the business information to be gained from them. You'll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona. And you’ll discover what customer-centric design can tell you about your customer, and how it will benefit your business.

Course options

We offer several optional training products to enhance your learning experience. If you are planning to use our training course in preperation for an official exam then whe highly recommend using these optional training products to ensure an optimal learning experience. Sometimes there is only a practice exam or/and practice lab available.

Optional practice exam (trial exam)

To supplement this training course you may add a special practice exam. This practice exam comprises a number of trial exams which are very similar to the real exam, both in terms of form and content. This is the ultimate way to test whether you are ready for the exam. 

Optional practice lab

To supplement this training course you may add a special practice lab. You perform the tasks on real hardware and/or software applicable to your Lab. The labs are fully hosted in our cloud. The only thing you need to use our practice labs is a web browser. In the LiveLab environment you will find exercises which you can start immediatelyThe lab enviromentconsist of complete networks containing for example, clients, servers,etc. This is the ultimate way to gain extensive hands-on experience. 

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