Course: Big Data - The Marketing Perspective

$47.19 incl. vat


duration: 1 hours |

Language: English (US) |

access duration: 90 days |


In this Big Data training you will learn big data from a marketing perspective. Yo uwil learn how big data is used in marketing, different marketing strategies, how purchasing habits have changed and what effects datafying has on consumer behavior.

Below the content section you can see a detailed view of all content of this course.


After finishing this course you are familiar with the Big Data from a marketing perspective .


There is no specific knowledge required.

Target audience

Software Developer


Big Data - The Marketing Perspective

< 1 uur

Big Data Marketing Perspective

  • start the course
  • describe the value of repeat shoppers
  • describe how marking strategies need to change with technology
  • describe how the mobile effect has changed marketing
  • describe how technology has changed the way that product discovery and product research is done
  • describe how big data is used in marketing
  • describe the new market research methods
  • describe different ways that companies can misuse the new technology
  • describe how big data has datafied consumer behavior
  • describe technique changes in split testing and cross-channel marketing
  • describe how using user profiling can assist in advertising
  • understand how big data affects marketing, as well as various marketing techniques

Course options

We offer several optional training products to enhance your learning experience. If you are planning to use our training course in preperation for an official exam then whe highly recommend using these optional training products to ensure an optimal learning experience. Sometimes there is only a practice exam or/and practice lab available.

Optional practice exam (trial exam)

To supplement this training course you may add a special practice exam. This practice exam comprises a number of trial exams which are very similar to the real exam, both in terms of form and content. This is the ultimate way to test whether you are ready for the exam. 

Optional practice lab

To supplement this training course you may add a special practice lab. You perform the tasks on real hardware and/or software applicable to your Lab. The labs are fully hosted in our cloud. The only thing you need to use our practice labs is a web browser. In the LiveLab environment you will find exercises which you can start immediatelyThe lab enviromentconsist of complete networks containing for example, clients, servers,etc. This is the ultimate way to gain extensive hands-on experience. 


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What is included?

Certificate of participation Yes
Monitor Progress Yes
Award Winning E-learning Yes
Mobile ready Yes
Sharing knowledge Unlimited access to our IT professionals community
Study advice Our consultants are here for you to advice about your study career and options
Study materials Certified teachers with in depth knowledge about the subject.
Service World's best service


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