Course: Google Analytics Fundamentals

$264.99 incl. vat

duration: 3 hours |

Language: English (US) |

access duration: 90 days

In this Google Analytics course you will learn the basics of Google analytics. You will learn the process and to measure data in analytics, create an account, print reports, visualisation data, use the Google tag manager, use Google Analytics at your mobile device and upgrape to the latest version.


After finishing this course you will be familiar with the basic features of Google Analytics.


There is no specific knowledge required.

Target audience


Google Analytics Fundamentals

3 hours

Google Analytics Fundamentals and Data Collection

  • start the course
  • recognize the importance of data collection and various strategies that it supports
  • identify the various elements of digital analysis
  • recognize techniques for segmentation and adding context to performance data
  • identify features of conversion and attribution
  • recognize required resources for effective data measurement
  • identify the main steps in creating a measurement plan
  • identify activities leading to plan implementation
  • recognize the process whereby data is collected, stored, processed, and reported
  • distinguish between categories of Google Analytics data
  • recognize commonly used Google Analytics data metrics
  • identify steps for creating a data measurement plan and recognize the type of data collected and commonly used metrics

Google Analytics Reports

  • start the course
  • sign up for and navigate your Google Analytics account
  • filter out unwanted statistics from your reports
  • get detailed data on your e-commerce goals
  • make use of data obtained outside of Google Analytics
  • view reports generated from your data
  • view reports about the people visiting and using your site
  • identify how your users are getting to your page
  • view reports on how your advertising is directing traffic to your site
  • identify how visitors use and navigate your site
  • create custom reports and use the Google Analytics dashboard to display your most important data
  • create a Google Analytics account and add the analytics code to your site

Google Conversions and Tags

  • start the course
  • visualize how viewers are arriving at your goals
  • identify how your site's e-commerce components are performing
  • visualize how prior activity has aided sales and conversions
  • identify how to improve your return on advertising spending
  • describe the features and utility of Google Tag Manager
  • configure Tag Manager accounts for your needs
  • add tag manager support to a web site
  • describe components and concepts in Tag Manager
  • set up and use the analytics SDK in your app
  • set up and use Google Tag Manager to track app usage
  • add tag manager support to a website

Analytics APIs and Tools

  • start the course
  • upgrade the Analytics snippet to the modern version
  • replace basic page view tags with updated versions
  • describe the features and abilities of the Management API
  • access profile information using the API
  • describe the features of the Core Reporting API
  • explore the Core Reporting API without code
  • visualize analytics data in a spreadsheet
  • access web and app reports using the mobile app
  • use a spreadsheet to access and visualize analytics data

We offer several optional training products to enhance your learning experience. If you are planning to use our training course in preperation for an official exam then whe highly recommend using these optional training products to ensure an optimal learning experience. Sometimes there is only a practice exam or/and practice lab available.

Optional practice exam (trial exam)

To supplement this training course you may add a special practice exam. This practice exam comprises a number of trial exams which are very similar to the real exam, both in terms of form and content. This is the ultimate way to test whether you are ready for the exam. 

Optional practice lab

To supplement this training course you may add a special practice lab. You perform the tasks on real hardware and/or software applicable to your Lab. The labs are fully hosted in our cloud. The only thing you need to use our practice labs is a web browser. In the LiveLab environment you will find exercises which you can start immediatelyThe lab enviromentconsist of complete networks containing for example, clients, servers,etc. This is the ultimate way to gain extensive hands-on experience. 


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frequently asked quesions

What is included?

Duration 3 hours
Language English (US)
Certificate of participation Yes
Online access 90 days
Monitor Progress Yes
Award Winning E-learning Yes
Mobile ready Yes

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